Atolla is a genus of 6 jellyfish. Or at least that's how many of them have been discovered so far. Since the ones I can discover a little something about live at depths of 500 to 5,000 metres (1,640 to 16,400 feet), there may well be more.
They are a kind of Crown Jellyfish, which means they have a deep groove around the bell that makes them look like a crown. A red crown with tentacles. Just what the world was calling for!
The red colour helps them to disappear into the darkness of the deep sea, which is particularly effective since scarcely any red reaches the deep so most animals there can't even see it.
Do you know what really stands out in the deep sea? Blue! Blue is readily visible down there to anyone who cares to look, so if a jellyfish were to suddenly turn blue, she'd be the talk of the town!
The predator may leave, startled by the lights or finding it a rather tasteless display. Alternatively, other predators in the vicinity may become curious at the commotion and scare off or simply consume the hapless would-be victimiser.
The Atolla's alarm is so effective that scientists have even used it to attract denizens of the deep to their cameras!
Isn't that one of the rules of marketing? Don't give them what they want, give them what they DON'T EVEN KNOW they want! A red, light-up dreamcatcher with tentacles!